by Hoc Poeng on October 21st, 2007
The Entrepreneur: Elizabeth Kressel has over 15 years experience in the media/entertainment space formulating and leading strategic initiatives for both global and domestic operations. She is currently the Founder and CEO of Collectors’ Quest (CQ), a digital media brand focused on collectors (comics, pez, coins, stamps). CQ’s model combines broadband video, social networking and targeted ecommerce. Prior to founding CQ, Liz worked at MTV Networks licensing and syndicating rights for all programming and intellectual property, including television,film, magazines, books, photos and music. Before that, at PriceWaterhouseCoopers, Liz worked on developing potential strategies for ad sponsorships and cross promotional revenue opportunities for Viacom, Sony and Time Warner. While there she realized $300M in savings and spurred $200M in investment for her clients.
However, Liz’s first exposure to collectibles was at Time Warner through working on continuity clubs which focused on the Americana and Folk Art segments. This was where Liz got to see the passionate collector base firsthand. While there at Warner, Liz led strategic analysis for a $4B division in annual sales where she tested P&L viability for new product rollouts, conducted segmentation and brand building derived from consumer purchasing patterns. Elizabeth is an active participant in the video and television industries and serves on the Board of Directors for Women in Cable & Telecommunications in NY. Elizabeth holds an MBA in Finance and International Business from New York University. Elizabeth’s own personal collections include: Depression Era furniture, slide puzzles and stone eggs.

The Pitch: Collectors’ Quest (CQ) is a digital media brand targeting the collectors’ community and advertisers seeking access to this high-value group. CQ combines a mix of high-quality broadband video, social networking and ecommerce to address a passionate community already online, spending significant time and money on collecting interests. CQ is focused on entertaining, informing and harnessing the passion of collectors.
No one is focused on delivering and harnessing benefits of quality, entertaining content about collecting, particularly video. Quality content is inconsistent, dispersed and dry. There is no branded presence. At Collectors’ Quest, we will make collecting easier and more fun for the 73M Americans who define themselves as Collectors. Using engaging and informative content (video, blogs, etc.) to drive traffic, we will provide Collectors with individually-tailored commerce offerings and the opportunity to connect with others who share their passion.
Employee Count: 6 – 3 Full and 3 Part-Time
Website: www.collectorsquest.com
Seeking Funding: Yes
Number of Founders: 1, Elizabeth Kressel.
Date Started: Website was launched in February 2006
Competitors: While industry players have touched upon the collectibles sector, no one is positioned as THE destination source for the collector. Competition includes: lifestyle programming as seen on TLC, BBC America and HGTV; sales-focused commerce channels such as HSN and QVC; Treasure HD on VOOM; several retail-focused collectible sales websites. We will not directly compete with eBay as it focuses primarily on the secondary market for collectibles.
Launch dates:
Website – February – 2006
Blog – March 2006
Video – Sept 2006
Cataloging Collections – March 2007
Social Networking – June 2007
Facebook Application – Oct 2007
Commerce – Oct 2007
Team Members:
Martin Mateev, Chief Technology Officer, combines passion for technology and research with 10 years of Open-Source experience, focusing on a wide range of topics such as video publishing, web environments, scalable architectures and platforms as well as cutting edge technologies. His wide experience and technical background have helped many media and tech companies in utilizing new and emerging technologies in their business model. As a consultant he has directed and implemented online video technologies and Voice-over-IP implementations. In addition, he has advised clients on security and intrusion detection-systems.
Elena SanGabino, VP Programming & Acquisitions combines a wealth of programming knowledge and expertise, with a personal passion for collecting, in her role as VP of Programming & Acquisitions for Collectors’ Quest. Her wide ranging experience at key entertainment channels, such as HBO, Bravo and USA Network, have produced an executive skilled in all aspects of programming operations — from channel launches and live events to the commissioning of innovative original programming.
Carmela Autuoro, VP of Procurement has 15 years in the procurement space and over 10 years within the collectible arena for retail, online and direct response television. As a merchandising and inventory professional, she has managed all types of product fulfillment across various formats including Continuities, Annuals, Book Clubs and One Shots. Most recently at ClientLogic, Carmela helped lead the new client implementation and conversion team. She coordinated the efforts of the entire corporate enterprise, resulting in an on time successful implementation. Carmela also has in depth knowledge of Call Center Operations, managing the coordination between the order management systems team, the customer response management team and the database teams to work as one enterprise.
Juliet Nuss, VP of Database Management, has over ten years experience in database marketing specializing in modeling, customer segmentation and analysis. She began her career at BMG Direct, a company whose name is synonymous with continuity clubs causing millions of Americans to grow their music collections via their direct response tape and CD models. It was here Juliet focused on acquisition, retention and lifetime value of customers. The subject matter also allowed her to amass large amounts of CD’s.
Doug Kneeland, Chief Commerce Officer, brings a lifetime of collectibles industry knowledge and professional expertise to the Collectors’ Quest team. Doug has most recently worked on developing a technology-driven direct marketing strategy for CheckerBee Publishing, a leading publisher of guide books on popular collectibles. Under Doug’s visionary leadership the company saw an increase of 700% in one year in its direct-to-consumer sales strategy. Doug was also instrumental in pursuing licensing arrangements, developing new products, and creating an electronic fulfillment model that enabled the company increase direct-to-consumer sales while decreasing the in-house fulfillment staff by half.
Current Needs:
Seeking $1M to be used for Content Production, Marketing and PR, Technology Buildout and Management Salaries.
Promo Video:
http://www.collectorsquest.com/videos/promo.html
Contact Info:
Elizabeth Kressel, Founder & CEO
Collectors’ Quest, Inc.
4 East 46th Street
New York, NY 10017
ekressel@collectorsquest.com
212-354-1019